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(02) Our Spell · Case study

Briefly.

A news app for busy readers: pick the topics you care about, catch breaking stories in a one-minute summary and go deeper with Insights. Brand identity, design system and mobile UI/UX.

SCOPE
Brand identity · Design system · UI/UX
PLATFORM
iOS · Android · Tablet
YEAR
2025
Three Briefly screens on phones: onboarding, the home feed with top news and a news story with its Briefly summaryThe brand moodboard: the Briefly app icon and wordmark, “The news, in brief.”, news photos, the teal palette and the Libre Franklin typefaceA tilted grid of Briefly screens: onboarding, home, news details, recommended stories and a dark story viewTwo phones on a dark background showing the Briefly onboarding and the home feed

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(03) Cast your spell

Pick your spell

Choose a package and we’ll take it from there.

1–2 WEEKSDESIGN ONLY

Spell Scroll

$249

LAUNCH PRICE

The whole design, written down as a spell: screens, brand and art. You (or your devs) build it.

WHAT YOU GET

  • 5 key screens (and states)
  • Illustrations
  • Brand identity & logo
  • Design system
2 WEEKSMOST COMPLETE

Grand Spell

$499

LAUNCH PRICE

Everything in one spell: product design, brand and a live website, cared for all year.

WHAT YOU GET

  • 5 key screens (and states)
  • Illustrations
  • Brand identity & logo
  • Design system
  • Website built & launched
  • 1 year care, 3 updates

1–2 DAYS · FOR QUICK WINS

Quick Charm

One screen or one illustration, done right and fast. On its own or as an add-on.

ONE-TIME

$35

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First Spark

A free first taste of the magic: 1 screen concept, a style direction and a short feedback call. No payment, no commitment.

PRICE

Free

YOUR SPELL

Grand Spell

$4992 WEEKS
  1. 1Spell
  2. 2You
  3. 3Brief & send

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ADD QUICK CHARMS (OPTIONAL)

Extra screen or illustrationQuick Charm · $35 each
0
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Subtotal · Grand Spell$499

Total (invoiced)$499